Wiked

Gel Filled Candy Brand

Story/Concept

Why Wiked?

In Orlando, FL, candy enthusiast Wesley Wiked created Wiked, a brand embodying temptation and sweetness. Each candy, filled with a unique gel, transforms into a delicious liquid upon contact with taste buds, offering a blend of sour tangines and hidden pockets of sugar. Wiked provides the ultimate guilty pleasure for those yearning a sweet and sour treat.

Objective/Personal Goals

Original Project Time: 4 Weeks

We were given creative freedom for our next project. I really enjoyed making Amalgams so I decided to make another candy brand. My goals for this one was for my products to work individually and as a unit, sharpen my 3d modeling skills, and create unqiue eye catching shaped packaging.