Rekindled
Phone-free Festival
Story/Concept
Story/Concept
Why Rekindled?
Why Rekindled?
Rekindled aims to reignite the bonds with your family and friends through Yondr’s phone pouches. Opting for a bonfire as the main event was intentional, providing families with a chance to immerse themselve in the outdoors. The festival is filled with many activities that can be done together. Festivals like this are the spark in the right direction for a balanced life.
Rekindled aims to reignite the bonds with your family and friends through Yondr’s phone pouches. Opting for a bonfire as the main event was intentional, providing families with a chance to immerse themselve in the outdoors. The festival is filled with many activities that can be done together. Festivals like this are the spark in the right direction for a balanced life.
Objective/Personal Goals
Objective/Personal Goals
Original Project Time: 4 Weeks
Original Project Time: 4 Weeks
We were tasked with making a festival based off any political poster earlier in the semester. I chose to base my festival around pulling people from their devices and enjoying each other's time and presence. The solution was an outdoors festival with secure pockets for your device. There would be family activities, food trucks, live music, short films about phone separation, and of course a bonfire. My personal goals were to design more illustrative and network with a real company about their product.
We were tasked with making a festival based off any political poster earlier in the semester. I chose to base my festival around pulling people from their devices and enjoying each other's time and presence. The solution was an outdoors festival with secure pockets for your device. There would be family activities, food trucks, live music, short films about phone separation, and of course a bonfire. My personal goals were to design more illustrative and network with a real company about their product.
PDF Layout
A layout I designed for a portfolio review with Leo Burnett in May 2024.
BTS
Here's how I laid out my brand in our senior show, a photo of my physical tickets, and the pouches from Yondr.
